The Story
One-Eyed Jack's opened at 1304 Main Street in 1999 and grew into one of Sturgis's largest and most recognizable rally bars — a live-music and biker-culture hub in the thick of the Main Street corridor. Its worth as prime rally property made headlines when it reportedly changed hands for $5.5 million in the early 2020s, a figure that underscores how much a single August week is worth to a small-town Main Street bar.
Surprising Facts
→ It's marketed as the largest bar on Main Street in Sturgis.
→ The property reportedly sold at auction for $5.5 million.
→ Its value is driven almost entirely by one week each August.
Frequently Asked Questions
Where is One-Eyed Jack's Saloon?
One-Eyed Jack's Saloon is at 1304 Main St, Sturgis, SD. Explore it on the When It Was interactive map.
How old is One-Eyed Jack's Saloon?
One-Eyed Jack's Saloon dates to 1999, making it more than 27 years old.
Can you still visit One-Eyed Jack's Saloon?
Yes — the site at 1304 Main St, Sturgis, SD still stands and remains in use today.