The Complete Story
The Normal Theater opened on November 18, 1937, with the screening of 'Double or Nothing' starring Bing Crosby and Martha Raye. It was Bloomington-Normal's first movie theater designed specifically for the new 'talkies' era, featuring outstanding Art Deco and Art Moderne architecture. Originally known as Kupfer's Theater after owner Mr. Kupfer, the venue could seat 620 movie-goers beneath its streamlined facade.
The theater's life paralleled Route 66's golden age. Travelers passing through Normal on the Mother Road could catch the latest Hollywood productions in this small-town gem. Mr. Kupfer leased the theater to Great States Corporation, a subsidiary of the powerful Balaban and Katz chain, but remained as manager. The Kerasotes chain later purchased the theater in the early 1970s and unfortunately subdivided it into two auditoriums in 1985, covering up or removing many Art Moderne features.
The Kerasotes chain closed the Normal Theater in Spring 1991, but the community rallied. Designated a local landmark that same year, the Town of Normal purchased the building in November 1991. A complete restoration returned the theater to its original single-screen glory, with the Art Deco elements carefully uncovered and restored. Today it operates as a beloved community cinema showing classic films, independent movies, and special events.
Surprising Facts You Didn't Know
→ First movie theater in Bloomington-Normal built specifically for sound films
→ Opened November 18, 1937 with Bing Crosby's 'Double or Nothing'
→ Originally could seat 620 viewers in its single auditorium
→ Was subdivided into two theaters in 1985, then restored to original single-screen in 1991
→ The Town of Normal purchased and restored it after Kerasotes chain abandoned it
Frequently Asked Questions
Visit Normal Theater
✓ You Can Visit Today
Address: 209 W North St, Normal, IL 61761
What's There Now: Fully restored and operating Art Deco movie theater showing classic films, independent movies, and hosting special events. One of Route 66's best-preserved historic theaters.
GPS Coordinates: 40.5093427, -88.9864284
Photo Tip: Best photographed in early morning or late afternoon when the Illinois light brings out the building's character.
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