Dairy Queen Original Store

The story

The building where soft-serve ice cream made its commercial debut and launched a dairy empire.

Everything that was here

• 1940–1970

  Dairy Queen Original StoreRestaurant

  The building where soft-serve ice cream made its commercial debut and launched a dairy empire.

  See the map in 1941 →
• 1940–1954

  Dairy QueenRestaurant

  Soft-serve ice cream sold out in under two hours during its first test, launching a 7,000-location empire.

  See the map in 1941 →
• 1940–1950

  Dairy Queen (Original Location)Restaurant

  When Sherb Noble offered all-you-can-eat soft serve for 10 cents, 1,600 servings sold out in under two hours—and a frozen empire was born.

  See the map in 1941 →
• 1940–1950

  Dairy Queen #1Restaurant

  Where soft-serve ice cream made its commercial debut, selling 1,600 servings in under two hours at a test event.

  See the map in 1941 →

Nearby history