The story
A beer distributor built a roadside empire with 175 billboards, a 200-foot sombrero tower, and a mascot named after his Mexican bellboys.
Everything that was here
- 1950–present · still open
South of the BorderTourist Complex
A beer distributor built a roadside empire with 175 billboards, a 200-foot sombrero tower, and a mascot named after his Mexican bellboys.
See the map in 1951 →
Nearby history
Know something about South of the Border? An old photo, a date, a memory of what stood here before?
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