The story
Swearengen opened the Gem Variety Theater on April 7, 1877, at Wall and Main in Deadwood's rough "Badlands." Behind a legitimate-looking stage it operated as one of the Old West's most profitable and notorious brothels, recruiting women through deceptive newspaper ads. The Gem burned in the 1879 Great Fire, again in 1894, and a final time in 1899 — when firefighters reportedly found the hydrant wrenches stolen and could only watch it burn. Swearengen left town and was murdered in Denver in 1904, a case never solved. HBO's "Deadwood" dramatized him heavily; note the show's 1876 start actually predates the Gem's real 1877 opening.
Everything that was here
- 1877–1899
The Gem TheatreTheater
Al Swearengen's Gem Theatre pulled in as much as $10,000 a night from gambling, liquor, and coerced prostitution — and burned to the ground three separate times before he finally gave up.
See the map in 1878 →
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Connected places
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Nearby history
Nuttal & Mann's Saloon No. 10
Bullock Hotel
Old Style Saloon No. 10
Deadwood Main Street Historic District
The Midnight Star
Adams Museum
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