The story
The Franklin Theatre opened in 1924, joining the Strand, the Victory and the Tampa Theater within a few blocks. A public contest with a $50 prize chose the name. Mayor Perry G. Wall spoke at the dedication and the opening film was Woman to Woman. The box office sat in the center with storefronts on either side, and Leiter's Jewel Box opened on the left.
In November 1938 it was renamed the Florida Theatre, and it did well for decades. In the mid-1970s television and falling downtown retail traffic closed it, and the building sat vacant for years.
In 1978 the entire block was demolished. Tampa Electric Company, now Teco Energy, built a nine-story headquarters on the land. The sidewalk was replaced and the street was narrowed to create a pedestrian mall.
What's There Now
The Tampa Electric (Teco) headquarters building and plaza stand where the block was cleared.
Everything that was here
- 1924–present
Franklin Theatre / Florida TheatreTheater
A theater named in a $50 public contest in 1924 was cleared with its whole block in 1978 for a power company headquarters.
See the map in 1925 → - Date unknown · still open
Tampa Electric (Teco) headquartersOffice Building
Tampa Electric built a nine-story headquarters on the cleared block after 1978.
Did you know?
Nearby history
Maas Brothers Department Store
Tampa Theatre
The Hub Bar
Victory Theatre / Palace Theatre
S. H. Kress and Co.
Federal Building, U.S. Courthouse and Downtown Postal Station
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