The story
One-Eyed Jack's opened at 1304 Main Street in 1999 and grew into one of Sturgis's largest and most recognizable rally bars — a live-music and biker-culture hub in the thick of the Main Street corridor. Its worth as prime rally property made headlines when it reportedly changed hands for $5.5 million in the early 2020s, a figure that underscores how much a single August week is worth to a small-town Main Street bar.
Everything that was here
- 1999–present · still open
One-Eyed Jack's SaloonBar
Billed as the largest bar on Main Street, One-Eyed Jack's became such valuable rally real estate that it reportedly sold at auction for $5.5 million.
See the map in 2000 →
Did you know?
It's marketed as the largest bar on Main Street in Sturgis.
The property reportedly sold at auction for $5.5 million.
Its value is driven almost entirely by one week each August.
Connected places
Broken Spoke Saloon
Sturgis, SD
Sturgis Motorcycle Rally
Sturgis Motorcycle Museum & Hall of Fame
Sturgis, SD
Sturgis Motorcycle Rally
Iroquois Hotel
Buffalo, NY
Main Street
Hotel Sturgis (Benevolent Hall)
Sturgis, SD
Main Street
Explore the full web of connections on the map.
Nearby history
Hotel Sturgis (Benevolent Hall)
1144 Main St · 191 m away
Built in 1892 as a fraternal lodge hall, gutted by fire in 1906 and rebuilt the same year, this Main Street building has
The Knuckle Saloon & Brewing Co.
931 1st St · 236 m away
The Knuckle Saloon occupies an entire downtown block that its own history says once belonged to Col. Samuel D. Sturgis —
Sturgis Commercial Block
1000 Main St · 408 m away
Nine cut-stone storefronts raised in 1888-1900 are the last standing witnesses to Sturgis's origins as a lawless boomtow
Sturgis Motorcycle Museum & Hall of Fame
999 Main St · 447 m away
The rally's official museum is housed in Sturgis's former U.S. Post Office, which served the town's mail for more than 6
Hoel's Indian Motorcycle Shop
Junction Avenue · 448 m away
Nine riders raced for a $500 purse behind a small-town Indian Motorcycle shop in 1938 — and accidentally founded the lar
Broken Spoke Saloon
905 Lazelle St · 621 m away
Dave Iversen built the Broken Spoke on the site of an old lumberyard in 1988, deliberately just off Main Street with a c
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