The story
In 1988 Dave Iversen opened the Broken Spoke on a former lumberyard just off Main Street. Unlike the tightly packed Main Street storefronts, the Spoke had a larger footprint and an interior courtyard — where lumber had once been stored — that riders could pull motorcycles directly into. Jay Allen bought it in the early 1990s and expanded the Broken Spoke brand to other events and a second "Sturgis County Line" location on Highway 79.
Everything that was here
- 1988–present · still open
Broken Spoke SaloonBar
Dave Iversen built the Broken Spoke on the site of an old lumberyard in 1988, deliberately just off Main Street with a courtyard bikers could ride straight into.
See the map in 1989 →
Did you know?
The saloon was built on the site of a former lumberyard.
Riders can ride motorcycles directly into an interior courtyard that once stored lumber.
It was deliberately located off Main Street to offer a bigger footprint than any rally bar of its era.
Connected places
Explore the full web of connections on the map.
Nearby history
Sturgis Motorcycle Museum & Hall of Fame
999 Main St · 193 m away
The rally's official museum is housed in Sturgis's former U.S. Post Office, which served the town's mail for more than 6
Sturgis Commercial Block
1000 Main St · 242 m away
Nine cut-stone storefronts raised in 1888-1900 are the last standing witnesses to Sturgis's origins as a lawless boomtow
Hoel's Indian Motorcycle Shop
Junction Avenue · 339 m away
Nine riders raced for a $500 purse behind a small-town Indian Motorcycle shop in 1938 — and accidentally founded the lar
The Knuckle Saloon & Brewing Co.
931 1st St · 393 m away
The Knuckle Saloon occupies an entire downtown block that its own history says once belonged to Col. Samuel D. Sturgis —
Hotel Sturgis (Benevolent Hall)
1144 Main St · 437 m away
Built in 1892 as a fraternal lodge hall, gutted by fire in 1906 and rebuilt the same year, this Main Street building has
One-Eyed Jack's Saloon
1304 Main St · 621 m away
Billed as the largest bar on Main Street, One-Eyed Jack's became such valuable rally real estate that it reportedly sold
Know something about Broken Spoke Saloon? An old photo, a date, a memory of what stood here before?
Add it on the map